Speak Out & Issues

MTS: Marketing for Growth in the 21st Century

This year's Mountain Travel Symposium focused on expanding the winter sports market. And the two-day Forum was full of great takeaways for a brighter future. There is a sea of change coming in our guests: are you prepared to be out in front? Are you communicating with guests and potential guests with the right tools?

For the Ski Patrollers

The death of Alpine Meadows patroller Bill Foster shook the Lake Tahoe community in a very big way. Foster was a 30-year veteran, a mentor and a friend to everyone he ever worked with in the industry. During routine avalanche control work on December 24, 2012, Foster stood in the “safe-spot” when the charge was thrown. No one expected the resulting avalanche to reach him, but it did. He had probably stood in that exact spot hundreds of times before.

SPECIAL REPORT: SE GROUP — FUTURE OF THE INDUSTRY SURVEY 2012 — PART V

CHALLENGE #5: WEATHER/CLIMATE CHANGE

“The weather factor will always be the challenge. It will not go away. It has been with the ski industry from day one.”

The Vagaries of Snowmaking: Fall 2011 vs. Fall 2012




by Yaroslav Stanchak, Mountain View Techno
In this follow-up to our report on New England in the November 2012 SAM (“Get Ready”), we compare this past fall to the year prior.




SPECIAL REPORT: SE GROUP—FUTURE OF THE INDUSTRY SURVEY 2012 - Part IV

CHALLENGE #4: DEMOGRAPHICS

“We must consider population dynamics in the queries we are making about the future.”

SPECIAL REPORT: SE GROUP — FUTURE OF THE INDUSTRY SURVEY 2012 — PART III

Part 3 of a six-part series on the Future of the Industry survey conducted by SE Group. This time we tackle competition. Comments welcomed and appreciated!

CHALLENGE #3: COMPETITION FOR LEISURE/ENTERTAINMENT/RECREATION DOLLARS


“There are so many other activities that are vying for our customer’s attention…”

SPECIAL REPORT: SE GROUP — FUTURE OF THE INDUSTRY SURVEY 2012 — PART II




by Claire Humber, SE Group
Part 2 of a six-part series on the Future of the Industry survey conducted by SE Group. Comments welcomed and appreciated!


CHALLENGE #2: FUNDING CAPITAL EXPENDITURES WHILE PROVIDING VALUE TO THE CUSTOMER

SPECIAL REPORT: SE GROUP – FUTURE OF THE INDUSTRY SURVEY 2012




by Claire Humber, SE Group
Part 1 of a six-part series on the Future of the Industry survey conducted by SE Group. Comments welcomed and appreciated!