Speak Out & Issues

In the World of Ski Print Ads, This Reigns King... but What About Others?



October 28, 2013 -- Gregg Blanchard


It’s been a while since I talked about print ads. A long while, but I do have an excuse.

Ready? I didn’t see any.

Well, I saw some, but they were few and far between or hyper-local and not representative of resorts as a whole. So I waited...until last week when the Freeskier resort guide came with not one, not two, but ELEVEN resort print ads. Hallelujah.

The Email That I Believe Needs to Accompany Every Lesson in Skiing



October 8, 2013 -- Gregg Blanchard

When I was a kid, I used to silently worry about weird stuff. Like, somehow, I had mixed up the day of the backpacking trip and I was going to show up at my scout leader’s doorstep a day early loaded to the gills with gear. Or that I had mixed up the time of a birthday party and I’d be three hours early.

Ray Weller - Breckenridge, CO

Ray Weller

Breckenridge, CO
Snowmaker since 1992





Ken Mack - Loon Mountain

Ken Mack

Loon Mountain, N.H.
Snowmaker since 1999





Ceteris Paribus, This One Idea Really Makes Sugarloaf’s Content Strategy Shine

MTS: Marketing for Growth in the 21st Century

This year's Mountain Travel Symposium focused on expanding the winter sports market. And the two-day Forum was full of great takeaways for a brighter future. There is a sea of change coming in our guests: are you prepared to be out in front? Are you communicating with guests and potential guests with the right tools?

For the Ski Patrollers

The death of Alpine Meadows patroller Bill Foster shook the Lake Tahoe community in a very big way. Foster was a 30-year veteran, a mentor and a friend to everyone he ever worked with in the industry. During routine avalanche control work on December 24, 2012, Foster stood in the “safe-spot” when the charge was thrown. No one expected the resulting avalanche to reach him, but it did. He had probably stood in that exact spot hundreds of times before.

SPECIAL REPORT: SE GROUP — FUTURE OF THE INDUSTRY SURVEY 2012 — PART V

CHALLENGE #5: WEATHER/CLIMATE CHANGE

“The weather factor will always be the challenge. It will not go away. It has been with the ski industry from day one.”

The Vagaries of Snowmaking: Fall 2011 vs. Fall 2012




by Yaroslav Stanchak, Mountain View Techno
In this follow-up to our report on New England in the November 2012 SAM (“Get Ready”), we compare this past fall to the year prior.




SPECIAL REPORT: SE GROUP—FUTURE OF THE INDUSTRY SURVEY 2012 - Part IV

CHALLENGE #4: DEMOGRAPHICS

“We must consider population dynamics in the queries we are making about the future.”