Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.
To order an article that is not online or a back issue of SAM Magazine, email firstname.lastname@example.org.
THE QUESTION: I’M NEW TO THE SPORT, AND IT SEEMS EVERYONE REPORTS THEIR BASE DEPTH. HOW DO YOU MEASURE IT?
We asked a version of this question via Twitter—coming from SAM, asking resorts on social media how they measure their base depth. Alas, after garnering a handful of responses we got unceremoniously called out and the effort was squashed. The goal of the question, however, was realized: one resort communicator emailed after the fact and said he didn’t want to discuss on Twitter how his resort measures the base depth, because the area doesn’t actually have a method; it’s merely a guess. He’s not alone, we think.
Plan ahead and wow your guests during periods of peak demand. First in a series of articles about using Net Promoter Scores to enhance the guest experience and loyalty to your resort.
Snow brings people. And people bring their wallets. The contents of those wallets drive the economies of most ski area communities, small or large. People spend money in restaurants, hotels, and retail shops. When these establishments are busy, they often need help from local service people to keep everything running. As a result, electricians, plumbers, contractors, and the like are busy as well—all because there’s snow.