SAM's annual review of the latest trends in products and programs for the alpine and snowboard rental business.

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Published in January 2018

The broadening scope of the rental shop customer has manufacturers enhancing the quality of their products.

Published in January 2017

Rental bootfitting is an opportunity to educate guests—and provide a fit that will set them up for success.

Published in November 2016

Once the red-haired stepchild of the ski and ride world, rental equipment has become the family’s blossoming honor roll student. Rental equipment is a key factor in the important quest to recruit and retain newcomers to riding and skiing. Suppliers and resorts are both taking steps to improve the first-time experience, as well as the return-visit experience.

Published in January 2016