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INDUSTRY EVENTS SIA SNOW SHOW IN DENVER, CO The 38th Annual SnowSports Industries America (SIA) SnowSports Trade Show Jan. 28-31 at the Colorado Convention Center in Denver, Colorado drew an estimated 20,000 attendees, including suppliers and buyers.Attendees gathered at the Colorado Convention Center to check out next year’s snow sport product trends and innovations. Over 3,100 exhibitors represented more than 800 brands, including 125 new exhibitors. SAM caught up with many of them in search of the most innovative products. We have showcased what's new for next season in a series of four short videos covering hardgoods, hardgoods accessories, softgoods, and softgoods accessories. You can link to the first of these below. Denver did an exceptional job welcoming the snow sport industry after the show had spent 37 years in Las Vegas. The newest and most exciting addition to the Denver location was the two-day on-snow demo that followed at Winter Park. More than 3,000 people registered for the event. SIA also used the show to announce its National Youth Summit. Politicians, resort heads, manufacturers, pro skiers and snowboarders and others all came together to help kids get outdoors. In support of the National Learn a Snow Sport Month, SIA unveiled its Recreation Outdoor Initiative, a collaborative effort to ensure a million youth are engaged in winter sports programs over the next 10 years. More SAM CAM from SIA to come... Hardgoods Accessories, Softgoods and Softgoods Accessories. Watch all the SAM CAM videos on the SAM's YouTube Channel
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EVENTS WRAPUP  |