SAM Magazine--Park City, Utah, Feb. 4, 2004--Powdr Corporation has named Vern Greco senior vice president-chief operating officer. He will report to Powdr president and CEO John D. Cumming.

"This change is intended to accomplish three things," said Cumming. "First and foremost it is our intention to capitalize on the success we have had the past five years, which in many ways is most notable at Park City Mountain Resort. In addition, we intend to continue to evolve and refine the practices which differentiate our resorts from the rest of the industry. Finally, we need to develop a leadership and management structure that will allow us to grow."

Greco has been president and general manager of Park City Mountain Resort since 1998 and guided the company through the Olympics as well as a successful re-positioning to capture the youth market with nationally-acclaimed terrain parks.

Prior to joining Powdr Corporation and Park City Mountain Resort Greco was president and CEO of Durango Mountain Resort, formerly Purgatory Resort, and before that, president and CEO of Steamboat.

In addition to Park City, Powdr owns and operates Alpine Meadows, Boreal Ridge and Soda Springs, Calif.; Mt. Bachelor, Ore.; and Lee Canyon, Nev. \

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