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SAM Magazine-Vail, Colo., Mar. 18, 2008-The highly competitive Colorado market is known for ultra cheap season passes as giants Intrawest (Winter Park, Copper Mountain and Steamboat) and Vail Resorts (Vail, Beaver Creek, Breckenridge and Keystone) battle for visits. And the battle has escalated once again.

Vail Resorts has thrown the latest punch with the announcement of an extremely inexpensive unrestricted season pass, the Epic Season Pass, for the 2008-2009 ski and snowboard season. Aimed at destination travelers, it makes available Vail, Beaver Creek, Breckenridge, Keystone and Heavenly for just $579 for adults, $279 for children ages 5-12.

"In designing the Epic Season Pass, we removed the key limitations and restrictions and are offering it for sale online," said Rob Katz, CEO of Vail Resorts. It will be available for purchase through Nov. 15, 2008. It will also earn points in the Company's PEAKS loyalty programs.

"Vail Resorts' new Epic Season Pass is a groundbreaking initiative that will completely change how our guests experience their ski and snowboard vacations," Katz added. "We designed the new Epic Season Pass program to reward our most loyal guests and to bring greater excitement to the sports of skiing and snowboarding. [Guests] can visit for a week-long vacation during the holidays and then decide later in the season to return for an extended weekend getaway or even to book a last-minute trip after hearing about one of Colorado's or Tahoe's epic snowfalls." \