SAM Magazine-Bend, Ore., July 9, 2009-Mt. Bachelor has introduced innovative, season-long, conditions-based pricing for single day tickets for 2009-10. The area has also released its season pass programs, including a payment plan to spread payments over several months, along with a guide that points out the most appropriate pass and day-ticket choices for different types of users.

The sliding-scale, single-day, nonholiday ticket price takes into account the amount of lift serviced terrain available and weather factors such as visibility, wind, precipitation and temperature and will correspondingly cost $49, $59, or $69. The methodology that will set the daily ticket price is posted at www.mtbachelor.com.

"Mt. Bachelor receives some of the best quality and deepest snow accumulation in the country, but we also wrestle with days of lower visibility, winds and rime," said Dave Rathbun, president and general manager. "This new program will allow us to charge a fair price for the skiing and riding available on a given day."

That fair-price concept extends to other new options. A new 12-day non-holiday pass ($399) targets local and regional guests. This option ($33.25 a day, assuming use of all 12 days) suits frequent skiers and riders who take a few weekend trips per year, the area said.

The new non-transferable, photo ID Club Card ($29) entitles cardholders to load their cards with pre-purchased daily lift tickets for $49 non-holidays, $59 on holidays. This product offers maximum flexibility and savings for skiers and riders who may be unsure about how many days they are likely to visit. When they do, Club Card holders bypass the lift ticket window and go straight to the lifts.

Through Sept. 30, Mt. Bachelor season passes are available at pre-season rates (mostly the same as the previous year). Through Aug. 15, guests have the option of paying in installments: $49 per pass by the August deadline, and two equal, automatic installments, 50 percent of the balance on Sept. 15, and the remaining balance on Nov. 15. "We are sensitive to the economic conditions, and the pass payment plan is just another way we are trying to make it easier for our guests to manage their pass purchase," said Rathbun.

"We aim to empower our guests with the information to make the best possible decision for their individual skiing and riding lifestyles," he concluded.

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