SAM Magazine-Vancouver, B.C., Oct. 14, 2008-Intrawest and The Coca-Cola Company have entered into a new multi-year strategic partnership to expand upon their existing relationship. Coca-Cola remains the official beverage providers (Coke, Diet Coke, Coke Zero and Sprite, Minute Maid juices, Evian and Dasani waters, glacéau enhanced waters and Odwalla juices) at 10 of Intrawest's destination resorts in North America, and the two companies are cooking up expanded health and environmental initiatives.

"This agreement with Coca-Cola is among the most significant marketing partnerships in Intrawest's history," said Bill Jensen, chief executive officer at Intrawest. "We see the opportunity to showcase the world's most popular beverages as an extension of our commitment to deliver memorable and unique experiences for our resort guests, homeowners and our employees. We look forward to continuing our long and successful partnership."

Coca-Cola beverages will be served exclusively throughout Intrawest's winter resorts at food courts, restaurants, bars and in on-mountain concessionaires at Whistler Blackcomb, Copper Mountain, Steamboat, Winter Park, Mont Tremblant, Stratton, Snowshoe, Mountain Creek, and Panorama, as well as the Sandestin golf resort.

"We are thrilled to continue and build on our strategic partnership with Intrawest," said Sandy Douglas, president, Coca-Cola North America. We look forward to providing Intrawest's resort guests great products from our broad portfolio of beverages."

The new partnership will co-develop a variety of joint marketing and sponsorship programs to educate people about the beauty of nature and the benefits of leading a healthy lifestyle. A second aim is to launch industry-leading environmental programs (e.g., sustainable packaging and innovative recycling programs) throughout Intrawest's resorts.

"Coca-Cola is the undisputed world-leader in brand management," said Andy Wirth, executive vice president of sales and marketing and chief marketing officer at Intrawest. "Together we will deliver innovative sponsorship programs to increase awareness of health, wellness and the environment for the millions of guests that visit Intrawest's resorts each year." \

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