SAM Magazine - Incline Village, NV., February 3, 2009 - The snow is falling and jobs in the ski industry are hot. At least that's the experience of educators at Nevada's Sierra Nevada College. The private, four-year residential college on the shores of Lake Tahoe has seen a huge increase in enrollment in its Ski Business and Resort Management (SBRM) degree program since reintroducing the business major in 2006.

"We've gone from a few dozen students to an expected 100+ by the fall of 2009," says Executive Vice President and Provost Dr. Lynn Gillette. "Our goal was to focus on industry experts as faculty, [offer] a high-level curriculum covering all the important aspects of the ski business, and an aggressive internship program that places our best students with national first-class resorts so they can see the industry from the inside out."

SBRM courses include resort master planning, general management, marketing, profit center management, mountain operations, and real estate development. Because environmental sustainability is an increasingly important issue to industry management teams, students also take a course in environmental science.

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