SAM Magazine-Wellington, N.Z., Feb. 9, 2009-With travelers worldwide staying closer to home, Tourism New Zealand is mounting an early run of TV commercials in Australia to promote New Zealand's ski resorts. The move is aimed at promoting early bookings, and marks the first time that New Zealand has gone into Australia with ski ads this early. The campaign extends to print and online advertising with a variety of early season deals, including cheap airfare and exchangeable ski passes good for on- and off-snow activities. New Zealand's season kicks off in early June, with Coronet Peak expected to open on June 9, snow permitting. \

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