SAM Magazine--Vancouver, B.C., October 1, 2009--Intrawest announced that starting this season, the company will recommend that all visitors at all of its North American resorts wear helmets. In addition, there will be mandatory helmet requirements for all youth participants in ski and snowboard school programs, as well as students participating in freestyle terrain park programs, regardless of age. The age span requirements will vary from resort to resort, but will be between three and 12, 13, 14 or 17.

A helmet will be included with all kids' rental packages at Intrawest-owned outlets and parents can no longer use an opt-out clause for certain programs and activities. The company will also step up efforts to educate both employees and customers on the importance of helmet use. In fact, much of Intrawest's future marketing visuals will contain helmeted skiers and riders.

As for employees, by 2010-2011, Intrawest will require employees to wear a helmet while on-duty in the terrain parks and staff at the ski and snowboard schools will also be required to use a helmet if they are participating in any program that requires mandatory helmet use by the guest. Several resorts will begin these helmet use guidelines this season, with the rest coming on board for next season.

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