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SAM Magazine-Broomfield, Colo., May 28, 2010-Vail Resorts (VR) has acquired Mountain News Corporation (MNC), which operates OnTheSnow.com. Terms of the acquisition were not disclosed.

Following the acquisition, Chad Dyer will continue to oversee operations as global managing director. Craig Altschul remains as global editor-in-chief of the site. After a 30-year career with MNC, publisher Rob Brown is retiring from his position, but will assist VR and MNC through the transition.

"Mountain News Corporation has a long and rich tradition in the snow sports media business, with a dominant share in snow sports web traffic through OnTheSnow.com. Our acquisition of MNC is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire for the industry to be a leader in that effort," said Rob Katz, VR chairman and chief executive officer. "We intend to invest in the development of new content and digital applications, building on the great strength and talent of everyone at MNC."

"I am very excited by the opportunity to join Vail Resorts and for the increased level of investment and development that the future will bring," said Dyer. "I believe this acquisition is recognition of the great accomplishments and effort of our entire team over a 42-year history. In particular, I want to express my gratitude to Rob Brown. I will greatly miss his counsel and support, but also completely understand and respect his decision."

Mountain News Corporation will remain based in Orinda, Calif. The operations of MNC, including editorial content, will be managed independently from Vail Resorts' five mountain resorts and lodging and real estate businesses.

OnTheSnow.com features snow reports for more than 2,000 ski and snowboard resorts around the world, along with live resort web cams, video, resort information and news, vacation packages and deals, user-generated resort reviews and a comprehensive ski and snowboard gear guide. The site reaches skiers and snowboarders in markets around the world, including the U.S., Canada, Latin America, Europe (U.K., Spain, Austria, Switzerland, Germany, Norway, France, Sweden, Italy and Benelux) and the South Pacific (Australia & New Zealand).

MNC also operates MountainGetaway.com, which provides information on summer activities in mountain resorts. MountainGetaway.com's weekly e-mail newsletter reaches 145,000 subscribers worldwide with information, news and special travel offers.