Brad Larsen to Become Tamarack GM

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23 April 2015

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SAM Magazine—Donnelley, Idaho, April 23, 2015—Brad Larsen is set to become the new general manager for Tamarack Resort. He is joining the team of Replay Resorts, which was chosen last month to run Tamarack by the resort's owner, New TR Acquisitions Co. (NEWTRAC). Replay is taking over management on May 1 from the Tamarack Municipal Association (TMA), the homeowners' association that stepped in to manage day-to-day ski operations in 2010.

In his new role, Larsen will be responsible for resort operations and real estate development and marketing. SAM Magazine—Donnelley, Idaho, April 23, 2015—Brad Larsen is set to become the new general manager for Tamarack Resort. He is joining the team of Replay Resorts, which was chosen last month to run Tamarack by the resort's owner, New TR Acquisitions Co. (NEWTRAC). Replay is taking over management on May 1 from the Tamarack Municipal Association (TMA), the homeowners' association that stepped in to manage day-to-day ski operations in 2010.

In his new role, Larsen will be responsible for resort operations and real estate development and marketing.

Larsen has held a variety of roles in ski resort leadership for more than a decade. Most recently he was vice president of sales and marketing at Telluride Ski Resort, and previously served as vice president of sales and marketing at Sugarloaf, Maine. Brad's background includes involvement with operations and lodging departments, including a post with Intrawest at Snowshoe, W. Va.

“I'm both honored and excited to join the Replay Resorts team. Tamarack Resort has great potential to thrive as a winter and summer destination, and I truly believe this location has a bright future,” said Larsen.

“We are extremely pleased to have Brad join our team and believe that he will be a great asset to our efforts in leading the turnaround at Tamarack, and a welcome addition to our team in Idaho,” said David Hill, managing director of Replay Resorts.