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SAM Magazine—San Francisco, May 6, 2015—The U.S. Ski Team is assuming operational control of NASTAR through a partnership with the program's owner, Active Interest Media (AIM). NASTAR is featured at 115 resorts nationwide, with more than 165,000 racer days each year.

SAM Magazine—San Francisco, May 6, 2015—The U.S. Ski Team is assuming operational control of NASTAR through a partnership with the program's owner, Active Interest Media (AIM). NASTAR is featured at 115 resorts nationwide, with more than 165,000 racer days each year.

Tiger Shaw, ski team CEO, said the integration will capitalize on the overall success of U.S. Ski Team and individual star athletes, bringing greater awareness to the sport and ultimately more value to the industry by motivating skiers and riders of all ages to get involved in ski racing. AIM will continue to lead the promotional and marketing efforts for NASTAR, and become an official sponsor of the U.S. Ski and Snowboard Teams.

“Being able to integrate NASTAR directly into our programs will allow us to better include competitors of all ages and connect them with USSA clubs and racing systems nationwide,” Shaw said. He added that the partnership is a vital part of the USSA's efforts to activate more young skiers into the sport across America.

AIM president and CEO Andy Clurman agreed. “Through our involvement for many years with NASTAR we've seen its potential in getting kids excited about the sport and creating a lifelong, family activity at ski resorts,” he said. “The transition of program management from Active Interest Media to the U.S. Ski Team will bring benefit to all of us in the industry by associating the two brands together and making NASTAR a more distinct part of the Team's athletic pipeline.”

U.S. Ski Team athletes such as World Cup winner Steven Nyman, Olympic champions Ted Ligety and Julia Mancuso, World Champion Daron Rahlves and U.S. champion Kaylin Richardson and others are NASTAR pacesetters or ambassadors. The Team plans to further integrate more athletes into the program, as well as keeping a strong focus on the NASTAR National Championships held each March.