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Push to The Latest: No

SAM Magazine—Nashville, Tenn., May 19, 2016—Since his first day on the job four months ago, SnowSports Industries America (SIA) president Nick Sargent has had to address the decision to shift the organization's longtime Snow Show and On-Snow Demo from late January to early December, starting in 2017. Following comprehensive meetings with stakeholders, Sargent and the SIA board of directors unanimously decided to abandon the December time shift and maintain the January dates moving forward.

“The focus of my first four months in the role of president has been to listen to the feedback and opinions of our members and stakeholders. The countless conversations I've had made it clear that a reevaluation of the schedule was necessary,” said Sargent. “SIA's priority is to do what is best for the future of the snow sports industry, and a shift back to the January timeframe was an appropriate decision.”

Bob Gundram, SIA board of directors chairman and the CEO of C3, said, “It is our goal to make the show accessible, accommodating, and financially feasible to everyone involved in the snow sports community. Concerns about the initial date shift, in tandem with an inconsistent snow season, made it necessary for SIA to provide a new solution.”

The revised SIA Snow Show schedule:

• 2017 Snow Show: January 26-29, 2017, at the Colorado Convention Center in Denver

• 2017 On-Snow Demo: January 30-31, 2017, at Copper Mountain

• 2018 Snow show: January 25-28, 2018, at the Colorado Convention Center in Denver

• 2018 On-Snow Demo: January 29-30, 2018, at Copper Mountain