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SAM Magazine—Lakewood, Colo., June 7, 2016—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) will welHerrin emailsizecome Nicholas Herrin as their new chief executive officer starting July 18. Herrin succeeds longtime PSIA-AASI CEO Mark Dorsey, who stepped down in August 2015, and PSIA-AASI CFO Tom Spiess, who has served as interim CEO since.

In 1994, Herrin began his ski industry career as an instructor at Ski Acres Ski Area (now Summit East) in John Mohan's Ski School in Snoqualmie, Wash. He held a variety of roles at Big Sky and Telluride before moving to Crested Butte Mountain Resort seven years ago, where he most recently was the assistant GM. Herrin also served three terms as a member of the PSIA Alpine Team (2004-16).

“The CEO is the face of PSIA-AASI and one of its key spokespersons, and we're thrilled to appoint Nick to this role,” said Ed Younglove, chairman of the PSIA-AASI board of directors. “Nick's business acumen, gained by serving in multiple executive leadership roles within the resort industry, means he understands the operations side of the snowsports industry marketplace. He has all the right skills and leadership qualities required to take our association to the next level. Plus, his qualifications as a former team member means he knows PSIA-AASI's membership and can work collaboratively with PSIA-AASI's board of directors, divisional leadership, committee members, industry leaders, suppliers, and other organizations in the snowsports industry.”

“I began teaching at age 14 and caught the ‘ski industry bug' at Snoqualmie in Washington,” said Herrin. “Since then, I've dedicated myself to the profession, and I look forward to serving PSIA-AASI's 32,000 members, providing strategic leadership, spearheading efforts to support the board of directors, membership, and creating non-dues revenue streams.”