SAM Magazine—Denver, Aug. 17, 2016—Occupancy figures nearly reaching winter levels during the summer? It's true. Western mountain destinations participating in DestiMetrics' tracking program have reported visits and reservations that are expected to eclipse last summer's record, which reached 92.5 percent of occupancy rates for the winter of 2015-16. This would be the fifth consecutive record summer for aggregated lodging occupancy and revenues at western mountain resorts.

Occupancy is about on par with winter, but rates are not, said DestiMetrics operations director Tom Foley. Although summer occupancy figures are strong and growing steadily, he explained, the average daily rate (ADR) for summer is about 57 percent of winter ADR. “So the bulk of revenue for mountain resorts continues to come from the winter season,” Foley said.

As of July 31, overall occupancy for the summer is up 7.4 percent and revenues are up a whopping 14.3 percent year-over-year. The month of July alone saw occupancy up five percent and revenues up a dramatic 11.6 percent compared to the same time last year.

“Mountain resort communities have been working hard to grow the summer and fall season and are being rewarded with a much greater level of interest and visits to these communities,” said DestiMetrics director Ralf Garrison. “Their efforts are proving to be very successful and we expect this trend to continue for the foreseeable future.”

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