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Push to The Latest: No

SAM Magazine—Denver, Sept. 19, 2016—Summer business continues its record pace at several western destination mountain lodging properties, according to a recent DestiMetrics report. As of Aug. destimetricsAug Telluride emailsize31, aggregated occupancy for the six-month summer period from May through October was up 7.3 percent and revenues showed a stellar 14.7 percent increase compared to the same time last year.

“As the summer winds down, the impressive momentum of the past several years hasn't slowed down at all, and the season is ending strongly with sustained increases in both occupancy and rates,” said Ralf Garrison, director of DestiMetrics.

“Driven by successful marketing efforts and development of new and more engaging attractions that draw consumers to alpine environments, the summer mountain traveler is going to push mountain resorts to their fifth consecutive record summer,” concluded Garrison.

In addition, guests are already making plans for this winter. As of Aug. 31, on the books reservations through February 2017 are up 10.9 percent compared to the same time last year at participating lodging properties.

Double-digit gains in reservations for November through February are being reported, although the average daily rate for that time period is essentially unchanged compared to the winter of 2015. Through Aug. 31, roughly 28 percent of all room nights booked for last season have already been booked for the upcoming season.