12 Western Resorts Form ‘Powder Alliance’

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SAM Magazine—Wrightwood, Calif., July 18, 2013—In response to the development of other multi-area pass deals, a dozen Western resorts have created the Powder Alliance and are offering free lift access to “anytime” passholders from member resorts. The areas are Crested Butte, Colo.; Snowbasin Resort, Utah; Sierra-at-Tahoe, China Peak, and Mountain High, Calif.; Stevens Pass, Wash.; Schweitzer, Idaho; Timberline and Mt. Hood Skibowl, Ore.; Arizona Snowbowl; Angel Fire Resort, N.M.; and Bridger Bowl, Mont.

For the price of an anytime local season pass, Powder Alliance resort members receive three free days at all other participating areas, plus special offers on lodging, rentals, and buddy tickets. This offer applies to top-tier, anytime passes only—midweek, spring, and other restricted passes don’t qualify. The three free tickets are valid Sunday–Friday, non-holidays, and must be used during the 2013-14 season.

Scott Clarkson, VP of sales and marketing for Crested Butte, said, “The Powder Alliance magnifies the value of participating areas and gives winter enthusiasts the variety, flexibility, and affordability to chase magnificent powder at some of the most well-known mountains in the country.”

To take advantage of the Alliance benefits, guests simply show their anytime 2013-14 season pass from any Powder Alliance area. Complete details will be available at www.powderalliance.com as well as on each resort’s website. Guests can also see who has the snow on Facebook and Twitter (https://www.facebook.com/powderalliance and https://twitter.com/powderalliance).


Long time coming

Back in the early 90's I was lucky enough to live and work in the Alps of Germany helping to establish an American Ski School in Garmisch-Partenkirchen. Along with issued skis came a thing of beauty...The Happy Pass! The Happy Pass was a collection of 7 ski regions spanning Germany, Austria, Switzerland and France. A spectacular deal among independent operators, without restrictions, in multiple countries that has yet to be matched; Albeit the Epic Pass does come close. Bottom-line adding value, even if it is only perceived, is good for business and good for our industry and this is just that. Multi-resort pass offerings should only be the beginning. At a time when bundling is common place we should be seeing a barrage of options ranging from all inclusive passes, to multi-owner, from international to hand picked resorts to fit the individuals needs. The sky's the limit....who will be usher in a new era that takes us past the 90's and will American operators be the ones to do it?

Good idea, but....

Good idea bringing these areas inline with the Mountain Collective, but still does not have enough value to compete with the Epic pass.


When did they move Schweitzer to Washington? (Thanks, we corrected that. -- Ed.)

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