And the Pass Wars Begin…

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SAM Magazine—March 12, 2013—Today several joint pass promotions were released giving skiers and snowboarders more options than ever. First up, The Mountain Collective added three resorts to its 2013/14 offering: Mammoth Mountain, Snowbird and Whistler/Blackcomb. The Collective was created last year when Alta, Aspen/Snowmass, Squaw Valley/Alpine Meadows and Jackson Hole got together and offered up two days at each of its resorts, plus discounts, for $349. For next season, the price will remain at $349 for a limited pre-season sale, which starts today. The pass includes two free days at each of the seven resorts, plus a 50% discount on all additional days with no blackout dates. Passholders will also receive exclusive lodging deals. The pass is available at or through Liftopia.

Not be outdone, Vail Resorts (VR) released its pass products for the coming season and the big news is the addition of Eldora Mountain Resort to its Epic Pass, good at any of VR’s eight resorts (Vail, Beaver Creek, Breckenridge, Keystone, Arapaho Basin, Heavenly, Northstar and Kirkwood) and Eldora. The basic Epic Pass pricing is $689 for adults and $359 for kids (ages 5-12). The Pass also includes five days at Swiss resort Verbier, up from three days last year. Also new this year, VR is offering the Keystone A-Basin Pass, which features unlimited access to two of the closest mountain resorts to the Front Range, for $279 for adults and $199 for kids. For Tahoe sliders, VR offers a pass to Heavenly, Northstar and Kirkwood starting at $389. For the full pricing and list of options, check out



The addition of Eldora sounds great for guests at first glance. But wow, if/when there's I-70 trouble, there could be some serious implications for managing demand on those Boulder County mountain roads, in the lots, lodges and lifts. Hopefully no big deal, but to be watched... This has the potential to put their typical guest flow patterns into upheaval. Be ready gang..

Bob's comment

Come on Bob, are you still worried about the threat of Communism? It's 2013 the cold war is over.


How about Combined Value Pass, or United Value Pass. I know there are allot of want to be Socialists out there but, I find it tasteless and inappropriate to use a Communist-Socialistic adjective to describe a product. Especially when the organizations participating are for profit companies.

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