ASC Expands Discount Pass Offer
SAM Magazine--Park City, Utah, July 13, 2004--In a move that entrenches discounted season's passes in the Northeast, American Skiing Co. (ASC) is introducing an All for One Pass valid at the company's six Eastern resorts, at prices ranging from $349 to $599. The passes are based on a similar offer introduced last winter at Attitash Bear Peak and Sunday River.
The $349 Bronze pass, valid at Killington, Pico, and Mount Snow/Haystack, Vt., Attitash, N.H., and Sunday River and Sugarloaf, Me., comes with 14 blackout days. Only an undisclosed, limited number of these passes will be sold. The same is true of the $599 unrestricted Gold pass, valid at all the areas. A senior's pass is available for $399. Pass prices are valid until Aug. 30.
Last season, passes to ASC's Eastern resorts were $1,049 except for the discounted passes valid at Attitash and Sunday River. A spokeswoman for Sunday River said the area sold four times as many discounted passes as it had traditional passes in previous seasons. ASC's latest quarterly report showed that Attitash and Sunday River both increased skier visits last season; most other New England areas experienced decreases. \