Blog Patrol: Peak Resort's Initial Public Offering. What's Going On?

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Publish Date

10/19/2011


This week's Blog Patrol is brought to you by Jeff Harbaugh, industry consultant and analyst.












>> Peak Resorts announced an IPO last April. Business analyst Jeff Harbaugh has been poring over the offering, and he's found some unexpected news and numbers.



"Back on April 18th, Peak Resorts filed an S-1 with the Securities and Exchange Commission (SEC) to take the company public. There have been four amendments since then, with the latest filed September 19th. Here's the link to that most current version of the S-1. The company is not yet public but, based on that filing, is still working on the process.




It is, by any measure, not an easy time to take a company public. Skullcandy, you'll recall, had to delay their offering a while due to market conditions. I don't think Peak Resorts is facing any better conditions.




Peak Resorts operates 12 ski areas in the Midwest, Northeast, and Southeast U.S. They had about 1.8 million skier/boarder visits in the 2010/2011 season. Total revenues for the fiscal year ended April 30, 2011 were $98 million. Mount Snow generated 40% of Peak's revenue and Attitash, 12%. None of the other areas generated more than 8%. Lift tickets were 52.2% of total revenue and food and beverage, 15.5%. Hotel/lodging represents only 6.5% of total revenue because Peak's areas are overnight drive ski areas and day ski areas. They don't have any of the areas characterized as fly destination areas."




>>CONTINUE READING HARBAUGH'S FULL REPORT.