Bookings and Revenues up at Western Mountain Destinations
SAM Magazine--Denver, Colo., October 15, 2013--As early snowstorms and cold weather fronts moved across the California, Utah and Colorado mountains, bookings among participating resorts continued their upward trend in pacing and revenues. In the most recent data released by the Denver-based DestiMetrics (formerly known as Mountain Travel Research Program-MTRiP) in their monthly briefing, on-the-books occupancy for October is up 7.4 percent compared to last October and revenues are up 13.9 percent. The booking pace for the coming winter is also up, with reservations taken in September for arrivals in September through February up 9.7 percent compared to the same time last year. Looking more closely at the busiest lodging months of the ski season, as of September 30, on-the-books occupancy for October 2013 through March 2014 is up 11.3 percent. Results are through September 30 and the forward-looking data is aggregated from mountain lodging properties in five western states to track the impact of destination visitors on tourism economies.
The positive reservation news for the upcoming season is a continuation of strong summer results with actual occupancy in September finishing up 3.4 percent compared to last September. During the previous six months (April-September), actual occupancy was up 4.6 percent for the period and revenues were up 3.4 percent.
“All of the reservation metrics are continuing in a positive direction as we go into the prime winter booking season,” says Ralf Garrison, director of DestiMetrics. “We’ve seen consistent increases in both occupancy and revenue in 11 of the past 12 months and we haven’t seen this kind of sustained strength in the mountain lodging industry since pre-2008,” he adds.
Data is derived from a sample of approximately 260 property management companies in 17 mountain destination communities, representing 24,000 rooms across Colorado, Utah, California, Nevada, and Oregon and may not reflect the entire mountain destination travel industry. Results may vary significantly among/between resorts and participating properties.