Brian Head Gets New Owners

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Publish Date

12/26/2012

SAM Magazine--December 26, 2012--Brian Head Resort in southern Utah, announced that as of December 20, the area is under new ownership. The resort was purchased for an undisclosed amount out of receivership from Zion's First National Bank. The new owners are Brian Head Acquisition Partners, LLC, formed out of two groups, one from California and one from Missouri.

Brian Head Resort runs on a total of 636 acres, of which 332 are owned by the resort, 738 acres are leased from the U.S. Forest Service and 36 acres are leased from the State of Utah. Brian Head uses a total of 660 acres for skiing and snowboarding.

"We are looking forward to exciting new changes and planned improvements that will substantially enhance the guest experience and take the resort to an even higher level of winter and summer recreation," says Burke Wilkerson, VP and GM. In the meantime, it's business as usual for the resort, which is in the midst of a very white Christmas/New Year's.

Comments

Rates

Even though BHR has the best rates in the country, my wife and I are a bit disappointed this year, as they are no longer offering any discounts. The previous 3 years we skied Brianhead, we had 50% discount tix during the week. The new owners are prolly on a tight budget...

Fuzzy Math

Maybe they were just.....exhited. Steve, if you need help with this give me a call & I'll walk you through it.

Brian Head Resort Change

Clark, I agree with you ~ we worked together for many years at BHR and I retired after 32 years. Looking forward to seeing what the new owners have to offer and maybe jumping back on board. It truly is exciting news for us in Southern Utah!

Brian Head

.... dittoes on what the guy above me wrote. A great little area. Skiiing and etc. is all nice... the kicker is Cedar Break at the top of the road!!!

Brian Head

.... dittoes on what the guy above me wrote. A great little area. Skiiing and etc. is all nice... the kicker is Cedar Break at the top of the road!!!

Fuzzy Math???

"Brian Head Resort runs on a total of 636 acres, of which 332 are owned by the resort, 738 acres are leased from the U.S. Forest Service and 36 acres are leased from the State of Utah. Brian Head uses a total of 660 acres for skiing and snowboarding". Have I been working too many days/hours lately, or does this math not make any sense at all???

Good News

Was Director of Sales and Marketing at BHR for 7 years, left 10 years ago, it has not had an upgrade in amenities in a LONG time. Skied there 2 days ago, great snow, beautiful place, perfect family destination, just needs some major love...hopefully coming its way!

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