Colorado Mid-Season Visits Drop

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SAM Magazine--March 19, 2012--Colorado Ski Country USA's (CSCUSA) 22 member resorts reported a decrease in skier visitation during the second period of the 2011/12 ski season, which counts skier visitation from January 1 through February 29.

During this mid-season time period, skier visits at CSCUSA resorts slipped by 5.2 percent compared to last year's same period number. For the 2011/12 season to date, visitation at CSCUSA resorts is down 7.4 percent compared to the same time last season.

Vail Resorts, who is not part of CSCUSA, reported an 8.8% decline in Colorado visits for its second quarter (the three months ending on January 31, 2012).

Referring to unpredictable weather patterns that left sizeable portions of the state dry during much of January, Melanie Mills, Colorado Ski Country USA president and CEO explains, "While some of our members are having banner years, this is a challenging season for most of Colorado, and the U.S. ski industry as a whole. We're comparing this year to last year, when many resorts saw record setting snow."

With more than two months left in Colorado's ski season, CSCUSA resorts are experiencing favorable March spring break business. "Colorado is well positioned having received a good deal of snow during the second period," says Mills.


ski Inst

At what point in time do you not understand your business model is wrong. Well maybe not if the 1% keeps coming but they are not are they.$103/day for a family of 4 plus rent and food, more than $10,000/week!

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