Colorado Resorts Generate $2 Billion in Tourism

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SAM Magazine--Denver, Colo., April 2, 2004--Colorado's ski industry generates $2 billion annually and provides 31,000 jobs, according to a report released by Colorado Ski Country USA.

The ski industry accounts for more than a quarter of the state's $7 billion tourism revenues. Resorts take in nearly $1 billion themselves, while estimates of revenues for supporting businesses add another $1.5 billion or so. Much of this revenue is generated by destination visitors--6.8 million of whom came to Colorado resorts during the 2002-03 season, according to the report, which was prepared by RRC Associates of Boulder.

The 31,000 jobs account for about 14 percent of the state's tourism employment.

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