Colorado Skier Visits Up Mid-Season
SAM Magazine--Denver, Colo., March 17, 2014--Colorado Ski Country USA (CSCUSA) announced today that its 21 member resorts reported an increase in skier and snowboarder visitation in January and February. Visits at CSCUSA resorts, which do not include any resorts owned by Vail Resorts, were up by 8.6 percent during the second period of the 2013/14 season, defined as January 1, 2014 through February 28, 2014, compared to the same period of the prior year.
The second period’s boost in visitation continued to keep the industry ahead in season-to-date totals compared to the same point in time last year. For the 2013/14 season to date, defined as opening day through February 28, 2014, visitation at CSCUSA resorts was up by 13 percent compared to the same time last season.
“Several factors contributed to the season-to-date bump including incredible conditions, consistent snowfall, enjoyable winter temperatures, and positive economic news. Also, an Olympic year always tends to generate excitement around skiing and snowboarding, Colorado’s signature sports,” says Melanie Mills, CSCUSA president and CEO.