Mountain Collective, POW Team to Combat Climate Change
SAM Magazine—Aspen, Colo., Aug. 5, 2013—The Mountain Collective, an alliance of independent mountain resorts—Aspen/Snowmass, Whistler, Alta, Snowbird, Squaw Valley/Alpine Meadows, Jackson Hole, and Mammoth—and Protect Our Winters (POW) are partnering in an effort to unite the winter sports community on climate change.
The partnership will include ongoing advocacy and cross-marketing initiatives, education, and community outreach to raise awareness and promote environmental sustainability. Additionally, POW members who purchase a Mountain Collective Pass will receive a year’s subscription to Powder magazine, and anyone who purchases a new Mountain Collective Pass will be offered a free one-year membership to POW.
“Through this groundbreaking partnership, The Mountain Collective has re-defined what a pass should be. It not only represents access to six world-class destinations, but the foresight to realize that climate change is a threat to our sport, and with that access comes a responsibility to protect it for the long term,” said POW’s executive director Chris Steinkamp.
“Partnering with a leading organization like POW serves to reinforce The Mountain Collective as the most forward-thinking alliance of its kind,” said Christian Knapp, vice president marketing, Aspen Skiing Company. “Together we can leverage the power of our brands to promote meaningful climate advocacy that resonates with mountain resorts and snow sports enthusiasts alike.”
According to NOAA, the last decade was the warmest on record. The new partnership believes that, without action to reduce greenhouse gas emissions, winters will grow shorter—and with them, winter resorts’ seasons.
The Mountain Collective pass goes on sale Aug. 13. For $379 ($239 for children 12 and under), it offers two free days at each of the six destinations, plus half-price tickets for additional days, and season-long lodging discounts.