Outdoor Retail Sales Mixed in December
SAM Magazine—Boulder, Colo., Jan. 21, 2013—Unit sales of outdoor equipment and apparel nudged up 1 percent over December 2011's disappointing snow-deprived results, and the average price rose 5 percent, lifting December sales above $1.1 billion for the first time ever, Leisure Trends Outdoor RetailTRAK data show. But winter equipment sales lagged, reflecting the hangover from last year’s low-snow year that damped sales at winter sports stores last fall.
Apparel dollars grew most, climbing 6 percent. Equipment accessory units climbed 3 percent, but a 10 percent increase in average selling price led to a 13 percent dollar gain. Outdoor equipment and footwear dollars remained flat from December 2011, despite an 11 percent drop in equipment unit sales. Winter equipment was down 10 percent in both units and dollars from 2011—which was down 24 percent in dollars from December 2010.