RED SOX MAKE WATERVILLE ‘OFFICIAL MOUNTAIN RESORT’
SAM Magazine—Waterville Valley, N.H., May 7, 2012—The Boston Red Sox and Waterville Valley Resort are teaming up via a three-year deal that makes them corporate partners through 2014.
The deal includes Waterville Valley lift ticket giveaways, exposure on the centerfield scoreboard and in the EMC-level suites, presence in the Fenway Park concourse, and sampling opportunities for deals on lift tickets, activities, and other promotions to fans at the park, according to Tom Gross, Jr., president-Valley operations. “We’ve only just begun to think of the special packages we’ll offer Sox fans up here in the White Mountain National Forest all year long,” he added.
“The Boston Red Sox and Waterville Valley Resort share much of the same market,” said Chris Sununu, CEO of Waterville Valley Resort. “We are in the business of providing an exciting and fun opportunity for New England families to spend time together. It is a perfect partnership.” He added, “To partner with such a first class organization is a dream come true, but to be honest, I’m just looking forward to getting Wally the Green Monster on a snowboard.”