SIA Moves Demo to Copper

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SAM Magazine--June 13, 2013--The SnowSports Industries America (SIA) Board of Directors voted during its annual spring meeting to host the 2014 On-Demo/Ski-Ride Fest at Copper Mountain Resort, Colo., after considering industry feedback and recommendations provided by SIA’s On-Snow Demo Task Force. The Demo will be held on February 3, 2014, following the SIA Snow Show, which runs from Jan. 30 to Feb. 2 in Denver.

“After careful consideration of a variety of Colorado-based resorts that could potentially host the Demo, SIA’s On-Snow Demo Task Force felt Copper Mountain had all the ingredients essential for a good demo—terrain, facilities, services and the proximity to Denver,“ commented On-Snow Demo Task Force and SIA Board Member Annelise Loevlie of Icelantic Skis. “Also, Copper has a vibrant feel and dynamic terrain that will compliment and carry the energy over from the Snow Show, to keep the stoke flowing,” added Loevlie.

Copper Mountain,  74 miles west of downtown Denver, is home to the U.S. Ski Team Speed Center and also features Woodward at Copper, the newly renovated indoor/outdoor year-round action sport training facility.

The 2013 On-Snow Demo/Ski-Ride Fest gathered 3,000+ attendees including retailers, reps, brands and media from across the globe. The industry took to the slopes and trails to test out Nordic, alpine, AT/backcountry and snowboard gear from more than 130 snow sports brands. The On-Snow Demo/Ski-Ride Fest is hosted annually in-conjunction with the Western Winter Sports Reps Association’s Rocky Mountain Demo.