TransWorld Puts Freeze on Ice
SAM Magazine--Oceanside, Calif., Nov. 1, 2004--Freeze Magazine will cease publication with its January 2005 issue, TransWorld Media (TWM) vice president/general manager Brad McDonald told SAM.
In addition to the Freeze staff, TWM has cut loose director of marketing and business development Mike Jaquet and vice president of marketing and sales Allen Crolius.
McDonald said that Freeze was having difficulty hitting its circulation targets, in part because the magazine had a relatively narrow niche and little room to broaden its market without bumping up against larger stablemates Ski and Skiing Magazines. \