TransWorld Streamlines Business Publications
SAM Magazine--Oceanside, Calif., May 13, 2004--TransWorld Media is launching TransWorld Business, a new monthly trade magazine for retailers, that will cover the skate, surf, and snowboarding industries. The new title will debut in September and incorporate elements of, and replace, TransWorld SNOWboarding Business, TransWorld SKATEboarding Business, and TransWorld SURF Business.
"TransWorld Business is a better way for us to meet the needs of our customers," says Brad McDonald, general manager of TransWorld Media. "By offering one comprehensive title, we recognize that specialty retailing is increasingly being driven by multi-sport outlets. With wider distribution, a larger editorial staff, and a consistent monthly frequency, TransWorld Business will have greater presence and value than our more narrowly focused trade titles." TransWorld Business will have a circulation of more than 15,000 shop owners and buyers.
Sean O'Brien will be the editor for TransWorld Business. He joined TransWorld Media in June 1996 as senior editor of SNOWboarding Business and served as its editor from 1997 until 2000. He was the founding editor of TransWorld SURF Business when it launched in April 1999 and has been its editor since then. Prior to joining TranWorld, O'Brien was the editor of Outdoor Retailer, Riptide, and BodyBoarding magazines. \