Vail Resorts Shuffles Marketing Heads
SAM Magazine--Vail, Colo., Feb. 4, 2003--Vail Resorts has named Ian Arthur, senior director of marketing and brand management for Frontier Airlines for the past two years, as vice president of marketing for Vail and Beaver Creek resorts. He replaces Chris Jarnot, who has been elevated to head of marketing and sales for Vail Resorts.
Arthur will lead the marketing and branding efforts for Vail and Beaver Creek, according to Vail Mountain COO Bill Jensen. In addition to Frontier Airlines, Arthur has worked in marketing for Tretorn USA, Nike, Head Sports USA and Prince, among others. He will begin his new position Feb. 9.
As part of a broad restructuring of the Vail Resorts marketing team that began last fall, Jarnot became vice president of marketing and sales for Vail Resorts. He oversees the corporate marketing and sales group, including pricing and research, online marketing and sales, integrated marketing services, corporate communications, strategic alliances, central reservations, and domestic and international sales.
Jarnot has held various positions during his tenure at Vail, including director of advertising for Vail and Beaver Creek and director of Vail/Beaver Creek Central Reservations. \