Whistler Releases Three- and Six-Month Numbers
SAM Magazine--Whistler, B.C., May 15, 2014--Despite a downtick in visits, revenue saw a slight uptick for the three and six months ended March 31, 2014. Total revenue was $138.8 million (all amounts in Canadian dollars) and $188.6 million for the three and six months, respectively, increases of $6.6 million or 5% and $6.2 million or 3%, respectively, over the same periods in the prior year. The increase in total revenue was primarily a result of higher revenue per visit, driven by improved effective ticket price combined with price increases and higher guest spending in the company's ancillary businesses.
Total visits for the quarter and six months ended March 31, 2014, were 1,311,000 and 1,737,000, respectively, a decrease of 50,000 visits or 4% and 113,000 visits or 6%, respectively, compared to the same periods in the prior year. The decrease in visits for the three months was primarily attributable to the timing of the Easter holiday period, which was in the third quarter in fiscal 2014 and the second quarter in fiscal 2013. Destination visits comprised approximately 41% of skier visits for the first half of 2014 compared to 37% during the first half last year.
Revenue per visit for the three and six months was $105.88 and $108.61, respectively, an increase of 9% and 10.1%, respectively, over the same periods in the prior year. Guest spending improved in part because of the higher proportion of destination skier visits experienced in 2014 compared to 2013.
Season pass and frequency card sales for the 2013-14 season totalled $44.2 million for the first half of 2014, a 1% increase compared to the prior year.
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