Wirth Becomes Intrawest Marketing Chief
SAM Magazine-Vancouver, July 18, 2007-Intrawest has named Andy Wirth executive vice president of sales and marketing and chief marketing officer. In his new capacity, Wirth will be responsible for all aspects of Intrawest's global sales and marketing and will assist in developing and communicating the company's vision and strategy, driving market share and establishing the individual brand identities of the company's destination resorts. Wirth will report directly to Alex Wasilov, president and chief operating officer at Intrawest.
Wirth joined Intrawest through the acquisition of Steamboat Ski & Resort Corporation that was completed in March 2007. He brings more than 20 years of sales and marketing experience to Intrawest and will remain in Steamboat Springs, Colorado where he continues to serve as vice president of sales and marketing for Steamboat.
"Andy is a proven industry veteran with a track record of setting business strategy and building the brand value and customer programs that have defined Steamboat's iconic brand. We are extremely pleased to add an executive of Andy's calibre to the senior leadership team at Intrawest," said Wasilov. "We look forward to Andy's dynamic leadership as he helps Intrawest deliver on our vision to be the world leader in development and management of experiential destination resorts."