Summer Ops Camp 2012

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The SAM Summer Ops Camp, based at Canyons Resort in Park City, Utah Sept. 4-6, paired site visits to Park City, Canyons, and the Utah Olympic Park with a varied schedule of indoor sessions at Canyons on the business aspects of summer operations. Topics ranged from complementary marketing and activity development among neighboring resorts to examinations of specific types of activities, from ziplines and aerial parks to water decks. The indoor sessions concluded with a two-hour review of risk management and liability issues, followed by the Utah Olympic Park tour—where the more daring participants took a leap of faith from the 65-foot tower jump. More than 100 campers attended from the U.S., Canada, Chile, Japan, and the U.S. Forest Service, representing 78 resorts. The group also included summer activity suppliers and experts from the amusement industry.