2000 SAMMY Winners
On his way to his current position, where he has produced three consecutive years of record growth in attendance and revenues, Greg has practiced his ebullient marketing style at Squaw Valley and Kirkwood in California, as well as Angel Fire, N.M.
Greg Murtha :: Sugar Bowl, Calif.
Grass doesn’t grow under Greg’s marketing feet. He scored big press by trucking in tons of snow to San Francisco and Sacramento. He has developed sponsorship involvement by such companies as Sprint, Tommy Hilfiger, Macys and DKNY. And he led the way in bringing youth-oriented music to the ski scene in New Mexico.
“One of the finest horses in anyone’s stable” is how Matt’s boss describes him, and that’s pretty high praise from a man whose stable includes eight prominent Canadian resorts.
Matt Mosteller :: Resorts of the Canadian Rockies
The stats bear him out: a comprehensive real estate development plan resulting in a 400 percent sales increase in less than two years and at Fernie Alpine Resort, a 100 percent increase in skier visits in three years.
“His enthusiasm and energy,” says another nominator, “have propelled local areas into high-growth, up-and-coming destination resorts.” His passion for the outdoors is contagious.
She is described by her boss as, “A woman with many hats.” And indeed she is. Karyn directs Crystal’s ski school, ticket sales and rentals, involving a staff of 100. As if this weren’t enough, she oversees the conference center and its 25-person staff. She engenders initiative and leadership; her enthusiasm is contagious, her hallmark: solutions that work.
Karyn Thorr :: Crystal Mountain, Mich & King Big Kahuna
Karyn is active in programs that bring skiers, especially women, to the sport. As Midwest liaison for SSAW, she implements a number of their programs. Locally, she chairs the County Parks and Rec. Commission.