SlopeFillers On SAM



GregBlanchardthumbSlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard.  Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.   

A Really Interesting Lesson I Learned from Arapahoe Basin’s Winning Opening Day


As a snowmaking nerd, the Race to Open has always fascinated me. I’ve watched it unfold enough times to know that once certain resorts hit certain points, it’s fairly straightforward to predict when they’ll open.

Official Prediction: @Arapahoe_Basin will open Friday. #racetoopen

— Gregg Blanchard (@slopefillers) October 14, 2014

Continue Reading


Defining (and Optimizing) Value at Every Step of the Resort Vacation Experience

June 13, 2014 - Gregg Blanchard

A while back I ran into small business marketing consultant, Kurt Gellert, on Twitter. With a unique perspective on skiing, marketing, and families, a guest post topic came up and he obliged. Really like this concept and definitely worth a read.

Continue Reading


Squaw’s New Website is the First to Combine the Encyclopedia of Skiing into a Story

October 1st, 2014 -- Gregg Blanchard

I am smitten by Squaw’s new website. Yes, it’s beautifully designed. Yes, it’s wonderfully responsive. Yes, it’s easy to get around. But what I want to highlight this week is the marketing BEHIND all that. Because that, my friends, is the best I’ve ever seen. Huge kudos to Squaw and Origin.

Continue Reading