June 27, 2014 -- Gregg Blanchard
There are a few ways to post an update on Facebook.
This isn’t news in itself, but the way Facebook treats similar content shared under different types is worth looking closer at.
SlopeFillers On SAM
SlopeFillers On SAM features past and present blog posts each week of marketing guru, Gregg Blanchard. Having worn many different marketing hats before entering skiing, Gregg provides a fresh perspective on the industry, sharing his ideas, insights and analysis for winter resort marketers. Whether it's an in-depth post on Google analytics or a rant on social media let-downs, Gregg's reviews and commentaries are thought-provoking, at the very least.
September 19, 2014 -- Gregg Blanchard
No beating around the bush to start this post, here’s the video.
I think it’s completely brilliant and completely awesome. And I carry these thoughts for three reasons.
September 10, 2014 - Gregg Blanchard
Let’s take a closer look at something we’re seeing more…and more…and more.
At first it was just one resort, but this year I’ve already spotted a handful who have used that now familiar phrase – “lowest guaranteed price” – in their marketing messages.
August 13, 2014 - Gregg Blanchard
In our family’s pile of games in the living room, one of the more frequently used items is a deck of cards.
Now, playing cards are an interesting thing. No? They’re designed to relate in multiple ways to all the other cards, but unique enough that there is only one of each card in the deck. But, face value aside, there’s not much there to make any one card more memorable than another.
Except for one.
August 1, 2014 - Gregg Blanchard
So if commitment is the key to successful yield management and price has the biggest impact on conversion, what is the future for yield management in the ski industry?
July 30, 2014 - Gregg Blanchard
On Monday we talked about yield management. And, more specifically, how this practices hinges on matching price to commitment.
As you can already guess, the best illustration of this in the ski industry is Liftopia. So being, let’s look at the model before (without) and after (with) their influence.
More Articles ...
- Yield Management & Skiing: The Simple Underpinnings of this Powerful Pricing Concept
- Two Really Simple and Innovative Features from Two Recent Resort Site Launches
- Are Season Passholders Being Treated Like the Proverbial Frog and Boiling Pot of Water?
- Want to Turn Heads with Your Resort's Next Email Campaign? Try this.
- The Impressive Results of Four Teams Redesigning Four Resort Websites in 24 Hours
- The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season