Thanks for everything, or nothing.
With hundreds, if not thousands, of old lifts running across North America, many managers are asking themselves, “Should I repair or replace these older lifts?” It’s an important question, and it’s not always easy to answer. But here’s an approach that can help you make decisions to manage the most risk with the capital you have available.
There is a preoccupation in the park world with continually pushing to reach the next level. This notion has endured from a time when going bigger was better. But it’s time to treat our parks as a business, in which progression is the key to our success.
Performance, demo, and backcountry rentals are helping to fuel growth in rental overall, according to a recent survey conducted by SAM Magazine and Snowsports Industries America (SIA). More than 170 respondents from resort-owned, mountain, and urban specialty shops chimed in on trends in equipment and the general rental market.
When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women in America spend between $5 trillion and $15 trillion annually. The November 2013 issue of Businessweek reported 46 percent of viewers who watched the Super Bowl that year were female; that’s higher than the female audience for The Oscars. So, whether you’re running a resort, a rental shop, or even a ski school, you need to pay close attention to your female customers.