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September 1986

Olivia

Olivia

Lifts are more powerful, buildings are bigger, snowmaking increases. . .but some construction techniques are regressing. Projects covered include: Lake Louise, Alberta; Snowshoe, W.V.; Okemo, Vt.; Bromley, Vt.; Breckenridge, Colo.; Catedral, Bariloche, Argentina and Sun Peaks, B.C.
Longtime industry insider Tanler explains his reasons for launching a new trade magazine, Wintersport Business, based on confidence in the future of the ski and snowboard market.
The newly-formed Snow Sports Association for Women (SSAW) addresses industry lack of sensitivity to the female demographic.
SAM calls for strong industry response following Forest Service reversal of an approval granted to Santa Fe Ski Area for expansion.
SAM applauds the decision of industry leaders to market to the 10 to 24 age group for continued growth.
Why music is the way for the ski industry to reach today's young people.
In the aftermath of NSAA's "Future of the Industry" Summit, a movement has begun that will focus marketing efforts on the 10-24 year old age bracket. This article explains the reasoning behind this decision.
Though public radio operates under certain advertising restrictions, a strong correlation between the demographic profile of skiers and public radio listeners suggests that ski area marketing directors should take another look at including it in their marketing mix.
An examination of the project Dan Nathanson of Warner Records developed with marketing entrepreneur Jack Turner to take advantage of an apparent link between snowboarders and alternative music fans. Ski areas have purchased exclusive rights to distribute the specially-created, alternative music CD in their region to attract customers with promotions and added-value opportunities.
In surprising numbers and ways, NSAA members around the country return to their areas to practice what they were preached at the "Future of the Industry" Summit in Charleston, S.C. for the NSAA national trade show.
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