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Measuring capacity is something every mountain resort faces. With a firm understanding of the process area managers can better prepare for the future. Includes description of a current model or formula for determining ski area and lift capacity.

Establishing an employee education plan can help improve an operation's most valuable resource as well as save on taxes.

Ownership of Steamboat Ski and Resort Corp., message from Canadian Ski Council regarding Sept. 11th, Tenney Mtn. owner pursuing sale, Sugarbush sold, Deer Valley wins top spot, Intrawest and East-West vie for Winter park, Australian ski team stranded, real estate group to buy Red Mtn., ASC hires MeriStar to run hotels, Temples closes, Slopes close at Hawksnest.

This editorial suggests the NSAA and CCSAA join forces to explore common bonds, promotions, packages to cross over and try the other sport, look at new opportunities to share information, marketing, etc.

Roger argues that some smart marketing should be aimed at the variety of people who come to resorts to tube, to show them skiing and snowboarding are not as difficult or expensive as they seem.

A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived from common-sense approaches, so that the industry's marketing plans can be developed based on reality.

Census figures point to a growth in minority segments and the article explores the pros and cons of reaching out specifically to certain minority populations.

This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.

The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.

It's a Mad, Mad, Mad, Mad Olympic World (a roundup of bits surrounding the upcoming Games); The Boston Red Sox Connection (Les Otten and hsi bid for the team); Numbers On Stats, Stats On Numbers (sports participation figures); The Art of Corporate Speak (results and soft-selling from ASC, Vail and Intrawest); Precedent Set in Discrimination Case (Mt. Bachelor under order to reinstate ski patroller whose wife had AIDS); Short Turns on Squaw Valley's water woes and the Powdr-Pape bidding for Bachelor.