Browse Our Archives

July 1993

Credibility? No Problem- Just Guarantee Snow

Written by | 0 comment
Loon Mountain, New Hampshire, used a money-back guarantee to back up their claims on published ski reports. Battered by the media battle and a loss of confidence on the part of the skiing public, Loon offered a no-questions-asked free voucher. The results were very favorable for all involved. Includes results and percentages and a full outline of the program.