How last winter's operational adjustments will help to permanently change the rental process from cumbersome and confusing to easy and more efficient.

Many changes that resorts made for this Covid winter will have lasting impacts on operations and the guest experience.

We look at the latest in alpine and snowboard rental gear, plus new opportunities in the burgeoning backcountry alpine touring and cross-country rental market.

Rental operators are exploring multiple ways to speed the process. Part of a Special Section "Winter 2020-21: A New Normal" sponsored by Aspenware.

A rundown on what's new, what hasn't changed (for good reason), and what's trending in ski and snowbord rental gear.

As new leaders rise, ski area associations focus on collective action.

SAM's annual review of the latest trends in products and programs for the alpine and snowboard rental business.

Leading rental shop practices for handling newcomers to skiing and riding.

The search for the perfect beginner experience is a never-ending quest.