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It takes complete buy-in from every level to attract and retain new customers. Here's how four resorts have found success.

Wachusett Wins...Sort Of. $2.9 Million Awarded in Snowboard Accident. Tamarack Scales Back. Crested Butte Still Looking. Stowe Expansion Approved. Casualties on U.S. Slopes Fall Off. Canada and the U.S. Set Records. City Buys Pin Rouge. Forest Service Okays Copper Beeline Program. United Park City Mines Land. The 2010 Olympics in Vancouver. World Leaders Bump NSAA Convention Dates. New Head for the EPA. People. Supplier Personnel. Supplier News.

Target: Bodies or Cultural Groupies? by David Rowan. Weather is a Strength, by Robert S. Rockwell. Whatever happened to the Growth Initiative? by Rick Kahl. What We Need Here Is A New Word, by Jules Older. A Letter from Magic, by Gary E. Aicholz, General Manager, Magic Mountain, VT.

Garage doors, condiment caddy and double brackets are some of the great ideas from creative ski resorts.

How is summer business shaping up around the country? There are bright spots among the clouds.

Moonlighting in Montana. A Year for the Record Books? Colorado for Sale. American Skiing Company Cuts Staff. If Chair 10 goes, So does Vail. Tenney Glacier Trapped on Cargo Ship. Squaw Valley's Military Salute.

Fall Ski Show Schedule

In the Sierras, the land of big snow, Tahoe Donner found a clever way to keep the Magic Carpet clean.

Slats thinks foreign ski and snowboard instructors have it made. Is he right?

Online press kits can be a great aid, but only if they are up to date and easy to use.