March 2016
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use snowmaking muscle to power back from a weak start. Some resorts are finding a key strategy for such times, and one that may just help push the winter sports industry to a new level in the future: broadening their markets by recognizing, attracting, and then embracing the diverse communities in a mountain resort’s demographic.