SAM Magazine—Wausau, Wis., July 8, 2020—Granite Peak Ski Resort has hired industry veteran Greg Fisher as its new general manager and marketing director. Fisher will be responsible for the overall operations of Granite Peak, including overseeing mountain operations, skier services, food and beverage, ski school operations, facilities, and resort marketing and sales efforts. His role begins remotely Aug. 3, and he will begin working on-site in September.
Fisher began his ski industry career in 2000 at Mount Snow, Vt., where he held several roles in marketing and events, ultimately serving as marketing director before moving on to become general manager of Mad River Mountain, Ohio. After four years there, he was promoted to vice president of marketing and events for Peak Resorts. Peak Resorts and its portfolio of 17 properties was acquired by Vail Resorts in fall of 2019, and Fisher remained in charge of marketing for the former Peak group.
As Fisher assumes the role of GM, Granite Peak president and owner Charles Skinner will step aside from the day-to-day operations of the resort and focus his efforts on financial and strategic planning, including the proposed expansion plans for Granite Peak, which feature a new pod of trails, a gondola, and real estate developments. Skinner will also continue in his role as a co-owner of Lutsen Mountains Resort in Minnesota.
“We are excited to welcome Greg and his unique background of both marketing and resort operations to our team,” said Skinner. “We are certain that Greg’s skills will be a huge benefit to Granite Peak as we look to the future of expanding our resort, its reputation, and its brand.”
“I’m truly excited to work alongside Charles and the Granite Peak team,” said Fisher. “The resort history, facilities, current full-time, year-round staff and terrain are second to none in Wisconsin and the Midwest. It is a perfect fit for the next step in my career.”