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SAM Magazine--McLean, Va., Sept. 15, 2004--SnowSports Industries America (SIA) and VERB, a national government-funded kid's marketing campaign, are launching the first-ever VERB SnowSports Day on Dec. 4, 2004. The event will take place in retail stores nationwide and will introduce kids of all ages to snow sports.

Retailers across the nation will be invited to participate in this annual one-day event along with top performing brands in the snowsports industry. Kids will be provided with "Snow Pass" access books to prod them to try different winter sports activities from December through March 2005. The Snow Pass book will drive participants to and for various activity alternatives, gaming, sweepstakes contests and more throughout the winter months. A variety of other promotions will tag along as well.

"The goal of this event is to expose 250,000 new kids, children and parents to snow sports as a fun, healthy and exciting option for winter activity," said Scott Mellin, SIA director of sales and marketing. \